Privacy Policy

Last updated on October 9, 2026

CARL AI LLC ("CARL," "we," or "us") operates heycarl.ai and the CARL text-message assistant. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

  1. Information We Collect: Contact details you submit through our website, such as your name, email address, and message. For businesses that use CARL: the names and mobile numbers of employees registered by their employer, the content of text messages sent to and from CARL, and business information the company provides to set up CARL.

  2. How We Use Information: To provide and improve the CARL service, respond to inquiries, deliver text messages requested by a business and its employees, and keep the service secure. Message content is used only to operate the service for the business it belongs to.

  3. Text Messaging (SMS): CARL sends text messages only to employee phone numbers registered by their employer. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Carriers are not liable for delayed or undelivered messages.

  4. Sharing Your Information: We do not sell personal information. We share information only with service providers that help us operate CARL (such as messaging, hosting, and AI processing providers) under confidentiality obligations, or when required by law. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.

  5. Data Separation and Security: Each company's data is kept separate from other companies. We use reasonable safeguards to protect information, but no method of transmission or storage is completely secure.

  6. Retention: We keep information only as long as needed to provide the service or as required by law, and delete a business's data upon request when it ends service.

  7. Your Choices: Reply STOP to stop receiving texts. Contact us to access, correct, or delete your information.

  8. Children's Privacy: CARL is a business service and is not intended for anyone under 18.

  9. Employer Access: CARL is provided to businesses for use by their employees. The business that enrolls you can view the messages you send to and receive from CARL and is responsible for how it uses that information. Employees should direct questions about their data to their employer or to us.

  10. AI Processing and Model Training: Messages and business information are processed by third-party AI providers to generate CARL's replies. We do not use your messages, documents, or business information to train AI models, and our AI providers do not use them to train their models.

  11. Website Analytics and Cookies: Our website may use cookies and similar technologies to collect basic usage information, such as pages visited, browser type, and approximate location, so we can understand how the site is used. You can control cookies through your browser settings.

  12. Changes to This Policy: We may update this policy from time to time and will post the new date above.

  13. Contact Us: CARL AI LLC, Missouri, USA. Email: trent@heycarl.ai